When mistress Iside was pissed at this guy and she wanted him to learn that she would not let him go without any punishment, she used her cigarette to put him in his place and show him that he would not escape without punishment. The mistress cruelly used him as a human ashtray and laughed at him as he cried and tried to beg her to go slow on him.
These guys had an agreement with mistress Iside and her friends. But the guys turned out to be greedy and wanted more than they had agreed with the mistresses. The mistresses were not going to tolerate such behavior and they had to make sure they punished the losers as cruelly as they could so as to make them learn to keep their word and uphold their end of the bargain.